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My Process

Everything you see in my portfolio has gone through a rigorous process to ensure that it neets the highest standards of quality. From researching and ideating to illustrating, prototyping, creative directing, writing and designing, I handle all aspects of the project. I have developed a well-rounded process that includes 4 key stages.


The first step of my process involves understanding the project’s objectives and goals. I work closely with my clients to identify their vision, target audience, and brand identity. This step ensures that we are aligned on the project direction and goals.


Once we have a clear direction, I move into the research stage where I gather insights and data that inform the design process. This involved analyzing industry trends, competitors, and target audience behaviors. The data and insights gathered during this stage help me create a design that resonates with the intended audience.


With the research and insights in hand, I move into the ideation phase where I explore a variety of creative concepts and ideas that align with the project goals. I carefully consider all possible options and refine the concepts until we have a clear direction.


In the final stage, I take the chosen concept and bring it to life through the implementation phase. I meticulously execute the design while ensuring that it aligns with the client’s brand identity and project goals. The result is a highly effective design that resonates with the target audience and achieces the project’s objectives.