Highballer

Japanese Whisky Soda.

What is Highballer?

 

HIghballer is a brand that aims to bring the popular Japanese drinking culture to the forefront of international drinks. Highball, a mix of club soda and Japanese whisky, has become a staple in Japan’s bars, clubs, and dinner tables. However it’s not a popular drink worldwide despite the increasing popularity of Japanese whisky. Highballer’s goal is to package the highball drink like Whiteclaw, Highnoon, etc, making it readily available at liquor stores worldwide.

Scope

  • Branding
  • Creative directing
  • Naming
  • Graphic Design
  • Concepting
  • Creative writing
  • Advertisement
  • Strategy
  • Illustration