What is Highballer?

HIghballer is a brand that aims to bring the popular Japanese drinking culture to the forefront of international drinks. Highball, a mix of club soda and Japanese whisky, has become a staple in Japan’s bars, clubs, and dinner tables. However it’s not a popular drink worldwide despite the increasing popularity of Japanese whisky. Highballer’s goal is to package the highball drink like Whiteclaw, Highnoon, etc, making it readily available at liquor stores worldwide.